|
Fromuth Tennis
Fromuth Tennis is the nation's leading wholesaler of tennis gear and
apparel. Every year they put out a perfect bound master catalog. This piece
needs to not only present necessary information at their customer's
fingertips but also reinforce who Fromuth Tennis is.
The perfect binding helps to set this piece apart from other traditional
saddle stitched catalogs sitting on their customer's desks. This piece is as
unique as Fromuth is. Color coded bars on the sides of the pages make it
easy to navigate from section to section. Careful press control is critical
to make sure that color is consistent from press sheet to press sheet to
make the finished piece look great. Finally, a clever use of spot dull and
gloss varnishes on the cover achieve an artistic look that makes the cover
"Pop"!
This truly is a piece worthy of a fine company such as Fromuth Tennis!
|